![]() The two companies’ ongoing collaboration further leverages Microsoft Azure to enable the remote setup and monitoring of content, as well as data analytics to provide insights on how viewers interact with the technology. “Using this advanced technology, Disney can tell unique stories in a new and engaging way by delivering a range of digital experiences that deepen consumers’ connections with their amazing franchises, stories, and characters,” said John Peters, Lead of Accenture’s Media & Entertainment Practice in the U.S. Please purchase a subscription to continue reading this article. Using cutting-edge technology including artificial intelligence and 4D cameras, the companies successfully deployed a poster that responded to individual viewers’ emotions with content that fit their moods. The project began in 2017, with the two companies collaborating to produce a prototype interactive poster for Disney’s premiere of its live-action remake of “Dumbo”. No longer flat, still images, these posters stand ready to interact with their audiences, offering personalized experiences that can be shared with friends and family. Pushing back against a growing number of distractions to today’s viewers, Disney’s StudioLAB and Accenture have recently partnered to make dramatic changes to the way movie posters and their viewers interact. While artwork and styles have changed since then, the medium itself has largely remained static for well over a century. So, as you can see, checking out the movie listing might just be a great way to get your kids reading this summer! There are a lot of reasons I love this strategy! I think my favorites are that there’s a built in time limit and it builds a sense of excitement wanting to see the movie! So, check out the list of what’s coming out and see which one or ones your kids would like to see! Build your summer reading list around those movies.Since 1895, movie posters have piqued the interest of theatergoers, their bold colors and larger-than-life characters promising entertainment to audiences worldwide. This is another one where the list goes on and on.
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